What to expect when you work with Studio Monday

Branding is a big decision, especially when you care deeply about how your business shows up. If you’re here, you probably want branding that feels intentional. Quietly confident. Something pared-back but full of meaning. You want the process to feel considered, not rushed or templated. And you want to feel supported by someone who gets it.

That’s the space Studio Monday was built to hold.

Here’s what it looks like to work together:

1. Enquiry & Discovery

It begins with a thoughtful conversation. You can fill out a quick form or reach out via email. I’ll ask a few gentle questions to get a sense of what you're building, what you need, and whether we feel aligned.

From there, we can book in your project and reserve your spot in the calendar.

2. Strategy & Direction
Before design begins, we start with clarity. Through a guided strategy workbook and creative direction, we define the key ideas behind your brand: your audience, your position, your tone, and how you want to be experienced.

This becomes our shared reference point, a calm, strategic foundation for everything to follow.

3. Design & Development
With strategy in place, I begin crafting your visual identity. This includes your primary and secondary logos, colour palette, type hierarchy, and supporting brand elements, all designed with intention and room to grow.

We’ll have one round of refinements to make sure it feels just right.

4. Delivery & Support
You’ll receive a beautifully organised brand folder with all your final files, guidelines, and instructions — ready to roll out across digital and print. Depending on your package, we may also create collateral, social templates, or a new website.

Throughout the entire process, you’ll feel supported, with clear timelines, gentle structure, and space to ask questions as we go.

Studio Monday is a based in Auckland, New Zealand but works with clients all around the world offering intentional, modern and magnetic brand and web design.