How to Prepare for a Branding Project
Branding is an exciting step in your business but if you’ve never worked with a designer before, you might be wondering how to prepare.
At Studio Monday, the process is designed to feel calm, collaborative, and easeful — with space to think, reflect, and refine.
That said, a little preparation on your end can go a long way. It helps ensure the process flows smoothly, and that your brand ends up feeling deeply aligned and true to your vision.
Here are a few simple ways to prepare for your branding project:
1. Get clear on your business (as it is now)
You don’t need to have all the answers — but clarity around your current offers, audience, and business goals will help guide the strategy.
Ask yourself:
What are you offering, and to who?
What kind of clients light you up?
What stage is your business in — just starting, evolving, or scaling?
You can change and refine as we go, but it helps to arrive with a sense of direction.
2. Reflect on your brand values and personality
How do you want your brand to feel? What matters most to you?
This is where minimal branding becomes powerful — when it’s rooted in meaning, not just aesthetics.
At Studio Monday, we’ll explore this together through your strategy workbook, but beginning to reflect on it early can help shape the direction.
3. Create a simple Pinterest board (optional)
Collect inspiration that feels aligned — colours, typography, brands you admire. You don’t need to overthink this or get specific. Just pin what resonates.
This helps us identify common threads and define what “minimal” means to you.
4. Make space for the process
Branding takes time, presence, and thoughtful decision-making. Try to schedule your project at a time when you can be engaged — even if gently.
If you're feeling ready for branding that reflects your next chapter, I’d love to work with you.
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Studio Monday is branding design studio based in Auckland, New Zealand but works with clients all around the world offering intentional, modern and magnetic brand and web design.
