What’s the difference between a logo and a brand?
A logo is part of your brand but it’s not the whole picture.
At Studio Monday, I often speak with small business owners who are looking for “a logo,” when what they actually need is a complete brand identity, something that feels cohesive, calm, and built to support their growth.
So let’s gently clear up the confusion.
A logo is one visual mark.
It’s your symbol. The recognisable shorthand for your business. Think of it like the front door, the first impression.
It might be the most visible part of your brand, but it’s just that: a part.
A brand is the whole experience.
It’s the tone of your voice, the rhythm of your visuals, the way your customers feel when they interact with you. It’s your colour palette, your typography, your messaging, your website, your packaging and how all of it fits together.
Branding is about how you show up visually, emotionally and strategically.
When you only invest in a logo:
You might look polished on the surface… but lack the consistency or depth to build trust.
You end up DIYing other elements without guidance - fonts, colours, templates and the result feels scattered.
You grow out of it quickly, and have to start again.
When you invest in branding:
You gain a visual identity system that feels considered and consistent.
You feel confident showing up across different platforms.
Your brand begins to hold space - not just for your work, but for your values and direction.
At Studio Monday, I design brands not just logos.
Each project is rooted in strategy and built for longevity. The result is something pared-back, timeless, and deeply aligned with your vision.
If you’re ready for branding that feels quietly confident, I’d love to hear from you.
Studio Monday is branding design studio based in Auckland, New Zealand but works with clients all around the world offering intentional, modern and magnetic brand and web design.
